They need 100,000 active installations. Let’s give them 100,000 installations.

Project Gutenberg needs our help. 100,000 active installations worth of help. Right now there are 1,000+ active installations. So, dear fellow theme and plugin author, I think we can do something about that. Here’s my plan.

If you sell WordPress-related products / services and have a newsletter form available on your website, I’m probably a subscriber of yours. If your claims about the number of subscribers are valid, then we are talking about 1,000,000 email subscribers combined. Well, let’s put these mailing lists in good use, shall we?

First things first

Test the new block editor. Read the instructions and follow the task-based task and submit the form. If you feel like it, write a blog post sharing your findings / thoughts.

Rules of engagement

  1. Read the instructions again. I know you didn’t.
  2. Even if you despise Gutenberg leave your personal opinion out of your email. It is my understanding that Project Gutenberg is not an experiment. It will find its way in core one way or another. This is not a petition to sabotage the project, mind you. All we have to do is inform the users about the project in an unbiased manner.
  3. This is *not* another chance to sell something. Just. inform. users. about. Gutenberg.
  4. Put together a sort and informative newsletter and send it. It won’t take more than 10 minutes.


  1. Extend their annual subscription for a few months. Or 6. You’ll be fine.
  2. Offer a generous renewal discount. (Not just 10% you Scrooge McDuck)
  3. Think of  something. Most of you are better than me with these things.

But why?

Because you have to. It’s your chance to react. React will be your friend soon anyway. (See what I did there?)

If you decide to send this newsletter, let me know. I will put together a list of providers in this post.

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  1. Automattic/Matt has all the power to do that kind of thing if they want. They can publish Gutenberg on the home page of the They can most probably send more than 1M newsletters any second.

    Why do you want us to spam our user base with the irrelevant information they are not interested in?

    1. Spam your user base with irrelevant information. Hm. The biggest and and most important change in the history of the WordPress project irrelevant? To your user base? You do understand that it doesn’t make any sense, right? And don’t get me started on that spam thing man. I mean, I’m from this planet as well, and I’ve been following almost all of my competitors emails. Please.

      1. “You do understand that it doesn’t make any sense, right?”

        I don’t. With all due respect, I am daily with contact with our clients, so let’s assume I understand their needs and interests quite well. And they are not interesting at all what’s happening in the WordPress scene. They don’t follow the discussions, they don’t read WP Tavern or Post Status. They don’t attend WordCamps.

        I think Gutenberg is great. But what would I achieve if I send 5000 emails out about it? More importantly, what do you want me to write in that email?

        There’s a huge shift happening at the moment in favor of Automattic. I very well understand their motivation and (in contrast with the general opinion) I think they deserve it. They’ve been investing 15 years for this to happen. But what I’m not interested in is to help them grow and earn more money for getting nothing in return.

        1. Anyway, it’s totally optional. I have informed my users and many where happy to see what’s going on. They will be using it anyway in a few months time.

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