Gerasimos Tsiamalos

Designer, Co-founder @CSSIgniter

Project CSSIgniter

70,000 users later: Lessons learned

Premium WordPress themes

Without the confusing parts

WordPress

Content

Theme

WordPress is used by 59.7% of all the websites whose content management system we know. This is 28.8% of all websites.

October 2017, Source: http://bit.ly/wpusage

Chapter 01.

The story so far

2010

First launch. 4 themes. $79 / year.

2011

You need 10k?

Here's 10k.

2012

Tiny WordPress agencies.

Relaunch. 10 themes. $39 / year.

Been adding new themes every 45 days

California + CSSIgniter = L.F.E.

The team

A (remote) team of 7

Themes

85 » CSSIgniter.com (2012)

8 » Themeforest.net (2012)

2 » WordPress.org (2015)

1 » WordPress.com (2017)

Pricing models

1. CSSIgniter.com » Volume-based

2. Themeforest.net » Value-based

3. WordPress.org » Freemium

4. WordPress.com » Featured-based

Most proud of

My team

Our WordPress.com deal

The acquisition offer turned into a deal

Our 36 months runway

Our 30% YoY Growth

The future

Patiently Wait

Explore new niches

Managed WordPress hosting

Shopify templates

Chapter 02.

Lessons learned

Lesson 01.

Are you here to stay?

Are you here to stay?

Social proof (Reviews)

Updates (Public changelog)

Talk about the roadmap

Lesson 02.

Ship early*

Ship Early

Ego / Insecurity

Fear of being judged

So many assumptions

Lesson 03.

Dealing with feedback is hard

Dealing with feedback is hard

Noise vs Signals

Search for patterns

Don't lose your focus

Lesson 04.

It's all about traction, isn't?

Lesson 05.

Synergies

Thank you!

Questions?